WHAT WE DO
We strive to bridge the gap between AI potential and real-world application, making advanced AI technology accessible and beneficial to all.
Our approach is holistic, focusing on:
Unlocking AI/ML Business Potential while Mitigating Risks: Empowering leaders to leverage AI's transformative power while navigating potential challenges.
Supporting Gen AI Implementation: Facilitating seamless adoption and strategic deployment of generative AI tools organization-wide.
Enabling AI-Driven Organizational Transformation: Providing resources for successful AI integration, ensuring alignment with company culture and processes.
WHO WE ARE
The Think AI Collective is a group of leaders whose professional expertise spans marketing, sales, digital experience, and business transformation. We hail from all over the globe, having met while attending the Oxford University Artificial Intelligence Programme at Saïd Business School in 2023.
Our mission is to make AI accessible and beneficial for companies of all sizes. Whether you're a startup looking to gain a competitive edge or an established enterprise seeking to innovate, we are here to guide you every step of the way.
Meet the founding members of Think AI Collective below.
Alison Metcalfe
Founder of Alison Metcalfe Ltd
Alison is an inquisitive and ambitious professional driving business growth through data insights and innovative merchandising. With extensive experience in the retail industry, she excels in strategic planning, forecasting, and trading to make informed decisions that propel businesses forward.
Christopher Orchard
Founder of WGP Global
Christopher brings a unique perspective with interdisciplinary expertise in finance, tech, and strategic law. He offers unparalleled insights into venture growth and M&A, thriving on turning complex challenges into successful outcomes and navigating global markets with a tech-savvy lens.
David Rose
Senior Director, International Digital and Marketing Technology at Papa Johns
David is responsible for consumer-facing technology for Papa Johns in the UK and across 50 global markets. With a rich background in digital and marketing roles in the NHS, Starbucks Coffee, and Virgin Atlantic Airways, David brings a wealth of enterprise experience to the Think AI Collective.
Donal Mac Manus
Fractional CMO / Growth Advisor at The Expansion Advisory
An executive marketing leader with over 20 years of experience in hyper-growth organizations including Google, Meta, and Amazon. Donal specializes in building high-performance marketing teams and developing go-to-market strategies, with a passion for integrating AI into creative and technological solutions.
Jiro Shindo
Senior Growth Marketing Manager EMEAS at Utimaco
An accomplished marketing leader driving demand and impactful customer experiences through digital marketing, AI marketing, product management, and analyst relations. Leveraging data analytics and a results-driven approach, Jiro consistently delivers growth opportunities.
Jo Perrotta
Managing Director at Marmalade Marketing
A Chartered Marketer with over two decades of experience, Jo has expertise in demand and lead generation, branding, and digital marketing. An alumni of the Goldman Sachs 10KSB and the University of Oxford Small Businesses programme, she founded Marmalade Marketing in 2017 and is dedicated to leveraging AI for marketing success.
Marina Boudreau
Founder at Klaro
Marina empowers organizations to embrace AI responsibly by guiding executives through strategy, integration, and governance. As an IAPP-trained professional, she champions ethical practices, AI democratization, and building inclusive digital ecosystems for a smarter, more equitable future.
Rebecca Schimmoeller
Dynamic GTM Content Strategist, ex-VMware
A B2B SaaS marketing leader, Rebecca specializes in customer-first content strategy, designing innovative campaigns that consistently exceed performance benchmarks. She’s known for leveraging best practices and data-backed insights to build efficient, scalable programs that engage customers and nurture loyalty. An early Gen AI adopter, she advocates for ethical AI use and holds multiple AI course certifications.
Sebastian Kraft
CEO & Founder at Sebastian Kraft Consulting
Sebastian, a digital and AI expert, has helped companies from startups to Fortune 500 achieve sustainable growth through innovative digital solutions. With a focus on the beauty industry, he integrates AI to ensure sustainable growth, leading digital innovation for the past 25 years.
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